Gill Paul

Publication Date: 31/8/23
Publisher: Avon Books
SYNOPSIS
The world is at war, but on the gilded streets of Fifth Avenue, New York, a battle of a
different kind is brewing…
New York, 1915. Elizabeth Arden has been New York’s golden girl since her beauty salon opened its famous red door five years prior. Against all odds, she’s built an
empire. Enter Helena Rubinstein: ruthless, revolutionary – and the rival Elizabeth
didn’t bargain for. with both women determined to succeed – no matter the personal cost – a battle of beauty is born. And as the stakes increase, so do the methods:
poaching employees, planting spies, copying products, hiring ex-husbands.
But as each woman climbs higher, so too does what she stands to lose.
Because the greater the height, the harder the fall…

MY REVIEW
Gill Paul has produced yet another wonderfully engrossing novel, looking at the little known lives of some of the most famous women in history. A Beautiful Rival is a blend of Gill’s brilliantly researched facts plus believable fiction surrounding the lives and careers of Elizabeth Arden and Helena Rubinstein, two giant names in the beauty industry. So how did they make their fortunes?
Spectacularly lavish settings, famous names, luxury travel is all within these pages. The book is written in alternating chapters by each of the two women.
Gill portrays the ongoing rivalry between the two women, sparked by Rubinstein’s move into America where Arden was well known and Queen Bee of the beauty industry. She was not at all happy at the appearance of this Jewish woman, trying to outdo her. Oh I just loved reading about the lengths each of them went to, to outdo the other. More salons, more products, more lavish decor, even planting spies in the salons and copying recipes!
Gill also covers their personal lives. Arden never wanted to marry, and Rubinstein married a philanderer and had two sons but wasn’t particularly maternal and didn’t get very involved in their lives as they were growing up. She was far too focussed on her business.
Two very similar ladies, full of personal insecurities and worries about their empires. If it were not for their rivalry, no doubt they could have been friends!
I absolutely devoured this!
Many thanks to Avon Books for sending me an early copy to review, and to Anne at Random Things for my spot on the blog tour.
ABOUT THE AUTHOR

Gill Paul is an author of historical fiction, specialising in the twentieth century and often writing about the lives of real women. Her novels have topped bestseller lists in the Us and canach as well as the Ok and nave been translated into twenty languages. The Secret Wife has sold over half a million copies and is a book-club favourite worldwide. She is also the author of several non-fiction books on
historical subjects.
















